Many people believe that success in any enterprise is a specific result or outcome, a destination at which they arrive one day. Let me assure you that success is more than the realization of one goal, or even several goals. Success is not a specific destination… it’s a direction you choose.
Running an online business, like any other business out there, is subject to certain principles, even laws by which all of us can make an enterprise prosper – or wither and die. Obstacles are everywhere and it sometimes seems that the only possible outcome is failure. There is no need to worry, however. I am going to name the three and a half principles for online success and try to show you the benefits of consistent, persistent and determined action that delivers success, not as a destination, but as a direction you choose.